Using Google Analytics to Help Your Business Grow

#staypositive
#staymotivated

 

 Google Analytics started in 2005 and is free with your account and is the most widely used analytics services on the web. For some of us, we just are not number people. Keep in mind, being successful with your eCommerce business means you need feedback and data. Analytics are a very important resource to have. Google Analytics is a software that is connected to your website through a piece of tracking code. This is a small piece of JavaScript code that is made within your analytics account. For every page you want to track, you will add the java script code to those pages.

   When Melinda Emerson "Small Biz Lady" considered America's #1 small business expert, was on our show she specifically stated how important it is to utilize this digital marketing tool. 

You can create different dashboards with many different widgets. 

A key to utilize this tool is being able to track all your social media. You can track campaigns and pages and where your best location of users are. Know what people are searching for on your website. When you learn to use the data it will help you to understand what is is working well and what is not. This will allow you to make changes and try new strategies.

Google Analytics will help you track channels that are directing traffic to your website.

There are five main features that you should using from Google Analytics.

1. Campaign measurement- Add your URLs to to properly track
2. Goals- Tracks metric conversions, it will be able to track what your visitors do on your website
3. Audience Reports- See what products and categories your customers like most, this will attract new customers.
4.  Flow Visualization - This will track every step your customer took on your website
5. Custom Reports - Here you can create your data exactly how you prefer to set it up. 

                 

This is a free tool that lets you see how effective your website is performing on all aspects. See if your market strategies are reaching your goals. How are your products selling. Every piece of data you need can be located in Google Analytics. Once you set up your Google Analytics, it usually takes about 24 to 48 hours to start up. 

There is countless information on learning and using Google Analytics. The most important thing to remember, this is a free tool that can offer just as much information as paid analytics software right at your finger tips! Take advantage of tools to perfect your digital marketing strategies. Learn what works and what does not the easy way and much faster.