#Stay Positive
#Stay Motivated
One of the most important digital marketing strategies
you need to use to boost your business is growing your email list. Nearly on a daily basis, people change email address and companies, so it is important to keep your numbers growing by providing fresh content to keep subscribers joining your email list.
There are several free apps and integrations you can use to create remarkable content to keep them engaged. These tools can help you set up email automation. Keep in mind do not buy email lists. Good email lists are not for sale. You are wanting to engage with potential customers who are interested in you. One thing, there is no guarantee your email will be read from a bought list, it will most likely end up in the spam folder. Protect your reputation. The last thing you want is to be annoying.
- Make attractive content
- Add share buttons for social media and "email a friend"
- Use promotions such as giveaways by creating sign up forms
- Tell your story
- Create free tools free gifts such as eBooks, webinars, workshops & product
- Be active on social media and engage
- Be active on blogs and forums
- Use testimonials from other customers about your business
- Use time delay with emails
Email marketing is a great way to keep customers informed of new information and products. Remember, your email list is built by loyalty and trust. Email is one the the best free advertisements along with social media. Email coupons to drive sales.
Segmentation is breaking down your list by using specific criteria.
- New subscribers – e.g. send new subscribers a welcome email, or a welcome series.
- Preferences – e.g. subscribers who want to hear about blog posts vs. those who only want sale notifications.
- Interests – e.g. subscribers who like classical music vs. those who like pop.
- Location – e.g. notify subscribers who live in the area about your local event.
- Open rate – e.g. reward your more engaged subscribers with a special offer just for them.
- Inactivity – e.g. remind subscribers who haven’t engaged for a while of the next step you want them to take.
- Lead magnet – e.g. send targeted emails based on the topic of the lead magnet that they opted in for.
- Shopping Cart Abandonment – e.g. remind subscribers who put items in their cart that they haven’t checked out yet.
Get more help by going to https://optinmonster.com/beginners-guide-to-email-marketing
Email marketing funnels are created to motivate your subscribers to complete an action.
Abandoned cart- When someone has not completed their purchase. You can send follow up messages to motivate them towards the purchase.
Special offers and promotions- You can create special offers from your websites such as special pricing and deals that are for a limited time. This funnel will help to nudge your customer.
Refer-A- Friend program- Create your program, explain how it works. This email marketing funnel can help boost your brand and products
Set up a series of emails that are scheduled that will keep your subscribers engaged. If you build your email list correctly, you will build trust with current customers, create leads and prospects. It is also a way to bring past customers back. Take the time to engage with a few of your customers by email. Show your customers you appreciate their feedback and loyalty. Targeting emails is a inexpensive and very effective way of digital marketing.
Have A Great Day!
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