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There are so many social media platforms. Facebook is geared for friends and family. Pinterest is more of image view for anything imaginable but have you considered using LinkedIn to help grow your business and make more connections? Yes you can do this on other platforms, but LinkedIn is the biggest platform when it comes to business and hiring connections. LinkedIn started in 2003 and only obtained about 96,000 their first year. LinkedIn has grown over the years and now has reached over 250 million users. 70 % of users are outside the U.S, and 41% who are millionaires use LinkedIn.
Brenda Meller joined us this past Tuesday and discussed "Unlocking the power of LinkedIn: INCREASE NETWORK ENGAGEMENT AND BUILD STRATEGIC CONNECTIONS". Brenda is the Owner and Marketing Consultant at Meller Marketing (www.mellermarketing.com), which provides marketing and social media support for individuals and businesses, specializing in LinkedIn. She has been leveraging social media to propel her personal and professional efforts for over ten years, and now blends this experience with her marketing expertise to help clients achieve their goals.
Brenda has a solid marketing education. She earned a bachelor of science in business administration degree with a specialization in marketing communications from Central Michigan University in Mt. Pleasant, Michigan, and a dual MBA and master of science in marketing from Walsh College. She also earned her competent communicator (CC) and competent leader (CL) status in Toastmasters International, a public speaking organization.
In 2017, Brenda was named a MichBusiness Most Valuable Professional. She is a member of Inforum, Michigan’s largest professional women’s networking association, where she also leads the Troy networking group and serves on the In forum Southeast Michigan Regional Council. She is also a member of PRSA Detroit. Meller Marketing is a member of the Troy Chamber of Commerce.
Brenda gave a powerful PowerPoint about how to use LinkedIn and the best way to build your profile and your company profile. She has provided a profile check list and tips to get optimal use. Brenda goes on to explain the best strategy for status updates and requesting connections.
It is very important to use key words and descriptions for you or your company to be seen. Learn hoe important it is to join groups and connect. Want your business to grow? Use LinkedIn!
- The right and wrong way to send (and respond to) invitations
- The new LinkedIn profile view for 2018 - what you need to know
- How and why you should focus on building social media karma on your LinkedIn homepage
Learn when to post, how to interact to be effective. Learn how to become a LinkedIn influence!
Learn hoe to connect and gain new leads for your growth.
The Benefits of Using LinkedIn Company Pages
1. The Benefits of Using LinkedIn Company Pages Since its launch in May 2003, LinkedIn has accumulated over 161 million users with more than 2 million users possessing company pages, earning its place as the leading professional social network.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
2. The Benefits of Using LinkedIn Company Pages With LinkedIn being the largest and most well-known social network amongst professionals, businesses have a fantastic opportunity to target this wealthy and influential demographic by incorporating LinkedIn into their social media marketing mix.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
3. The Benefits of Using LinkedIn Company Pages LinkedIn provides a dedicated area where businesses can promote specific products and services they offer on their company page. This facility allows businesses to add different product and service offerings further targeting your intended audience.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
4. The Benefits of Using LinkedIn Company Pages Potential customers can discover what your company can offer and see which of their connections and the number of connections, have recommended your products and services. This is an invaluable tool to businesses as it is a very powerful form of word of mouth advertising, which is also measurable.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
5. The Benefits of Using LinkedIn Company Pages Through the “Company Updates” facility, businesses can attach links to special offers to attract leads back to your website. The Product and services pages also provide a great opportunity to generate leads through the cover image, which can be linked to specific products or services, generating leads already interested and engaged in what your company has to offer.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
6. The Benefits of Using LinkedIn Company Pages As the recommendations from familiar connections are displayed below the cover image, users are increasingly more likely to click through for more information. LinkedIn’s company pages are a great tool to increase ranking, traffic to your website and brand awareness, as being a social media platform it ranks very well with search engines, such as Google.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
7. The Benefits of Using LinkedIn Company Pages Social media platforms rank highly with search engines due to their dynamic content produced through posting regular updates and news. This higher ranking leads to more traffic being diverted to your website, in the form of backlinks, for increased brand awareness and lead generation.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
8. The Benefits of Using LinkedIn Company Pages It is important to provide the best SEO on any content posted on LinkedIn’s company pages to increased your ranking and provide back links to your website. LinkedIn also possesses an internal search engine so your company will not rank without a company page, therefore potential leads will not be able to find you meaning missed opportunities for your businesswww.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
9. The Benefits of Using LinkedIn Company Pages Many of your employees are likely to already be LinkedIn users with an existing network of diverse connections gained throughout their career and social life. Company pages enables businesses to tap into employees’ established networks to promote your business to a greatly extended audience.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
10. The Benefits of Using LinkedIn Company Pages This is achieved through LinkedIn’s employment history section of user profiles, where employee can enhance their own profile by linking it to your company page, whilst in turn increasing reach for your business. This means that traffic is indirectly increased to your company pages through users browsing other users profiles.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
11. The Benefits of Using LinkedIn Company Pages When creating your page ensure to make it as captivating and informative as possible as for many users who come across your site, through this extended reach, may not have come across your business before. Ensure to design your page to make the best impression where positive opinions are formed surrounding your brand.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
12. The Benefits of Using LinkedIn Company PagesAn easy way for your business to startusing a LinkedIn company page is to linkyour company’s website blog to LinkedIn,so blog posts are automatically posted toyour company page. This posting processwill make it easy to promote your websiteblog entry to LinkedIn and other socialmedia sites such as Facebook, Twitter andGoogle+, to increase your ranking, trafficand brand awareness even further.www.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
13. The Benefits of Using LinkedIn Company Pages It is important for businesses to incorporate LinkedIn into your social media marketing mix as it ranks well with search engines, like Google, leading to increased ranking, traffic and brand awarenesswww.trimaxsolutions.com Web design packageSocial Media Marketing Services SEO Package
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