Jason Portnoy " My Branding and Sales in a Noisy 2018 World"

#Stay Positive
#Stay Motivated

https://www.jasonportnoy.net/

Jason Portnoy joined John yesterday with a fireside chat. Jason  launched True Rivalry in 2012. The clothing line bridged the gap between fashion and sports, and has since evolved to a global aesthetic representation for the sports lover by expressing a love for the game. Because that’s just what Jason is: a fanatic for the game. Turns out he’s also a fanatic for the social media/marketing game (it got him the attention of Daymond John from Shark Tank), which led to his decision to focus on helping other brands rock their social media and branding. After all, Jason leveraged social media to grow True Rivalry into a presence in over 250 retail stores across North America, with celebrity exposure and mentions in TV shows and movies.

 In 2016, Jason launched JPORT Media: a full-service digital agency helping clients build their brands, win more clients, and increase exposure and revenue. Jason has been featured on radio, magazines and newspapers, as a social media marketing and entrepreneurial thought leader. He is also an investor and recently invested in the Home Automation company Elite Home Contro. 

           http://jportmedia.com

  Today Jason talked about "hitting the wall", getting turn down with so many no s and how to believe in your brand. Be passionate about your brand. Jason discussed marketing your product and different avenues to take and how the time has changed in marketing.  He explained about the money he spent on Facebook and what not to do. Another topic he discussed that I thought was awesome, the feelings shoppers get from ads, the importance of how they feel and what ads are working for him. Jason discussed how it is becoming more difficult to advertise with Facebook and how Facebook is temporarily shutting down pages. Pinterest ads are booming and what you need to gear towards. So much great information was discussed yesterday. 

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